Cross Selling is Stewardship: The Right Thing to Do for Your Client

Walt Gerano


Walt Gerano brings with him more than 28 years of financial sales and sales management experience and has been a Sales Development Expert with Anthony Cole Training Group for over 8 years. His webinars are delivered in an entertaining manner and he captures the engagement of his participants with his wit and open 'story-telling' style. Walt personally coaches more than 50 salespeople across the country on how to achieve their sales goals and personal dreams.

Friday, August 17th, 2012
12:00 pm - 1:00 pm CT

The topic of cross selling is a common one with most sales people and unfortunately, it typically focuses on the benefit the sales person receives. Cross selling is really about the client and stewardship of their best interests. You will be successful in selling when you believe and adopt that approach. In fact, your current business with your client may be at jeopardy if you do not understand how what you do for them is aligned with their overall personal or business objectives.

Cross Selling is Stewardship is designed to help all levels of salespeople develop a mindset, strategy and technique to build long lasting client relationships as well and help your clients accomplish their goals.

This webinar is part of a series of sales specific webinars delivered by Anthony Cole Training Group. The other upcoming programs in the 2012 series include Developing a Business Workplan and Build Relationships Quickly.

This one-hour webinar will help you:

  • Understand how your current 'record collection' or thoughts are getting in the way of cross selling
  • Recognize that you must change what you are doing to get different results
  • Identify the cross selling do's and don'ts that will lead you to stronger and more successful relationships
  • Develop a strategy and a plan to succeed at cross selling
  • Develop a 'stewardship discussion' approach with your prospects and clients that will open doors
  • Get better at qualifying your client's urgency, priorities and needs

Who Should Attend?

Salespeople in all lines of business, tellers, supervisors and trainers will all benefit by this webinar.

Sign Up!

6-Month OnDemand Weblink - $ 155
Includes a weblink for unlimited viewing for 6-months after the date of the webinar as well as a link to handouts. Does not include live session.
CD-ROM and Hardcopy Handouts - $ 185
CD-ROM plus Hardcopy Handouts. Does not include attendance for the live session.


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