Compliance Issues for Advertising & Marketing

Carl Pry


Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Senior Vice President and Compliance Manager for a large financial institution in Ohio. Through his working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country. He has written extensively regarding consumer and commercial compliance, tax, audit, and financial institution legal issues, and is a frequent contributor to and currently serves on the Editorial Advisory Board for the ABA Bank Compliance magazine. He has spoken at dozens of banking, compliance, and state bar associations, and has conducted training sessions for financial institutions across the country.
Tuesday, August 12th, 2008
10:00 am - 12:00 pm CT

The Institute of Certified BankersTM(ICB) is dedicated to promoting the highest standards of performance and ethics within the financial services industry. This webinar has been approved for 2.5 CFMP and CRCM credits.

Determining regulatory and legal requirements when marketing and advertising your institution’s products can be a difficult task. What can you say in advertisements? What do you have to say? What can you not say? Are the rules different depending on the media used? There are different sets of rules that govern these questions. How about your promotional efforts - contacting prospects and customers to let them know what you have available? As the compliance environment changes and becomes more complex, you have to stay on top of all the rules and regulations. This session can help.

Covered topics include:

  • The advertising rules for consumer deposit products in Truth in Savings
  • The advertising rules for consumer loan products in Regulation Z
  • New concerns with FTC unfair and deceptive acts and practices (UDAP) rules
  • Fair lending implications when marketing lending products
  • “Equal Housing Lender” statement and the logo – when must these be used?
  • Advertising over the Internet - different standards?
  • Soliciting via the phone and e-mail: telemarketing rules, Junk Fax, and CAN-SPAM
  • Privacy implications – sharing information under Reg. P and FCRA, including new rules
  • Promotions – drawings, giveaways, bonuses, etc. (including tax implications)
  • And more

Plus frequent question and answer sessions throughout this presentation.

Who Should Attend?

This session would be useful to anyone involved in the development and marketing of your institution’s products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.
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