Janice Branch
Janice Branch has been a senior training consultant for InterAction Training for twenty years. She is a very seasoned presenter that has all the right stuff to wow her participants about the subject matter. Prior to joining InterAction Training, Janice was the Senior Manager of Training for Consolidated Communications where she managed, designed, coordinated and presented training programs for this multi-state telecommunications company with over 1000 employees.
Whether it is teaching how to coach, manage, lead, negotiate, service, sell or train at every level in an organization or if it is consulting on problem solving and servant leadership, Janice is the “go-to” person every bank wants to hear from. Participants appreciate her "been there, done that" humor along with her expert ability to facilitate learning.
Janice has obtained a Bachelor of Business Administration with a major in Management from Almeda University and is certified by the University of Houston in Leadership and Management. In addition, Janice has obtained trainer certifications from Achieve Global and Development Dimensions, Inc.
A native Texan she enjoys many pursuits in addition to teaching and learning but none more than being a grandmother and tending to her ten acre home in Montgomery, Texas just north of Houston.
New technologies such as the Internet provide easy access to tremendous amounts of information. People have taken advantage of this easy way to gather information, find competing products and services and are, consequently, more informed and smarter shoppers than ever before.
Consumers have taken advantage of these trends to increase their control and buying power:
- Increased access to information. An Internet search will provide data about your institution, its products, services, hours of operation, etc. (and the same information about your competitors.)
- Access to more alternatives. Through the use of search engines comparison shopping is only a click away.
- More simplified direct transactions. Many businesses offer a variety of transactions online or over the phone allowing those consumers seeking convenience an easy way to buy, deposit, or make payments.
- Increased communication between consumers. People post their feelings about how they were treated by a business online in chat rooms and blogs allowing anyone "Googling" a business to find out about complaints-no matter how real those complaints are, or how they were resolved.
- Increased control over contacts. Screening telephone solicitations has become the norm today. Consumers distrust pop up ads on the Internet. Consumers distaste for junk mail, unsolicited emails, spam messages, etc. has increased purchases of software to block these marketing messages.
More than two-thirds (69%) of Americans agree with the statement, "I don't know who to trust anymore" according to a February 2002 Golin/Harris poll. With the barrage of pop up ads, spam and telemarketer calls and unscrupulous CEOs and other top officials, consumers have increasingly become resentful and distrusting of businesses.
So, our job encompasses more than waiting on customers and servicing their needs. In order for our institution to thrive-to differentiate themselves from others offering the same products and services, we must do our jobs in a way that makes the customer feel that we are trustworthy giving our institution a competitive advantage.
