Ray Adler
Ray Adler is President, CEO and Founder of BTI
Ray is a nationally recognized author, speaker and expert in the field of building sales cultures, sales strategies and sales processes exclusively in the banking industry. Since founding BTI in 1999, BTI has worked with banks in ten States. Ray Adler has been one of CFT Western States most sought after presenters for the past four years.
Thursday, February 11th, 2010
1:30 pm
-
2:30 pm CT
This is part one of a two-part webinar series. Save $50 when you sign up for both sessions. Use Subscription Code: OrgGro2 when signing up for the second session. The second session will be held on March 4, 2010.
Organic growth results when a financial institution figures out how to better leverage three of their most valuable and under utilized assets: the markets in which the financial institution is currently doing business, its customers and contacts. To accomplish this requires strategizing, planning, training and strong management oversight to develop and install more effective prospecting and sales processes.
This web cast series is 100% relevant to today's economic climate and will show you proven strategies and processes that will help your bankers to generate new business more effectively, expand existing customer relationships more effectively and how to evolve your financial institution's culture to become more focused on business development and revenue generation.
The topics addressed in this two-part series are:
Session One: Thinking Differently About Business & Relationship Development
Session Two (March 4, 2010): Thinking Differently About What a Sales Culture Really Is
After Participating In This Web Cast Series, Participants Will Be Able To:
- Become more focused and disciplined in their business development activities.
- Generate a 200% to 300% increase in the number of referral received.
- Understand how to sell a banking relationship as opposed to a bank product.
- Differentiate themselves from the competition more effectively.
- Look beyond the stereotypical beliefs about "sales cultures" to better understand how your financial institution's culture may need to evolve in order to maintain your market share.
Who Should Attend?
This high level presentation is appropriate for any executive or staff member with accountability for production and or any persons responsible for the strategic direction of the financial institution including: Board members, CEO, President, most SVPs of operations, commercial, real estate or SBA lending and branch/retail banking and certainly any lenders, BDOs and branch managers.
