Smart Social Media

"One simple post can destroy years of building trust and goodwill!"

The increased use of social media presents challenges for financial institutions. Chief among them:

  1. To have a social media presence that conveys the proper branding to the public.
  2. To have in place for employees appropriate guidelines that are legal and protect the company from potential disaster.

In this basic level class, we will review social media channels and trends, give specific suggestions for updating and content, and touch on how to set internal guidelines for staff. We'll also review how to handle negative press and information. This class is designed for institutions with little or no social media experience.

Covered Topics:

  • Social Media Streams
  • Choosing the Best Streams
  • Update Suggestions
  • Internal Guidelines
  • What To Do When Things Go Wrong

Please note that while legal issues are addressed in passing, your local laws take precedence.

Who Should Attend?

HR and PR staff, as well as managers of all levels at financial institutions that are newer to Social Media.


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   Live Plus Five (days) - $265   
   OnDemand Recording - $295   
   CD-ROM - $345   
   Live Plus Six (months) - $365   
   Premier Package - $395   
Additional Locations
Want your branches to participate? Facilities within your organization will be able to participate without the travel costs of coming to one location.
Each additional location adds $75 to your registration and can be entered on the next screen as you confirm your order.