Banking & Social Media

Today, more and more banks are using social media to communicate with their customers. Recent federal guidance from the FFIEC addresses the applicability of federal consumer protection laws, regulations and policies to activities conducted via social media by banks. Banks are expected to manage risks associated with all types of consumer and customer communications, including through social media. This program outlines the applicability of existing requirements and supervisory expectations associated with a bank’s use of social media, and discusses the board’s specific role, which include directing how social media contributes to the strategic goals of the bank.

Covered Topics

  • Consumer Compliance Risk Management 
  • Principal Elements of Final Guidance Guidance
  • Risk Management Program
  • Components of a Social Media Risk Management Program
  • Compliance and Legal Risk
  • Reputation Risk
  • Operational Risk
     

Who Should Attend?

Anyone in the institution having compliance responsibilities - when you think about this, it could be just about anyone in the institution. This may include members of senior management, operations personnel, lending personnel, underwriters, customer service representatives, back-room personnel, and of course compliance officers, auditors, and attorneys, and anyone else in the institution that might benefit from this valuable information.

The biggest value of the series..."Ability to have someone explain in plain English what is going on." Christine G., Bank Fund Staff Federal Credit Union