Driving Results with Your Bank's Data

As the race for core customers, core deposits, and expanded customer relationships intensifies, it is imperative to have your bank positioned for growth. In the age of analytics and informed decision-making, banks have a largely untapped source of internal data. We know where our current customers live and operate their businesses, and we have access to internal product and service utilization. Given this wealth of information, why aren’t more organizations utilizing it to improve results?

During this session, we will explore specific and actionable strategies to use internal data to:

  • Grow core customers
  • Increase core deposits, and
  • Deepen customer relationships.

Covered Topics

  • How big data can effectively be deployed to target prospective customers
  • Specific and actionable strategies to use internal data to increase core deposits, fee income and product utilization
  • How to enhance internal execution with customers and prospects

Who Should Attend?

This session is specifically geared for CEOs, Marketing Executives, Retail Banking Executives and Operations Executives.