Shattered Myths of Banking

Banking has more customer data than any other industry. As a result, we have access to information regarding how and where customers spend their money. Utilizing this data has the potential for us to evaluate behavior patterns for millions. Even with this information, our industry often disregards the data and allows some popular, albeit flawed, ideas to influence our decision-making. To remain competitive, our industry needs to break through the noise and understand the mythology. How do you spot these myths and what should you do?

Covered Topics

  • Overview of industry trends
  • Growing your market share
  • Leveraging your infrastructure

Who Should Attend?

This session is specifically geared for Marketing Executives; Chief Financial Officers; Retail Banking Executives and Operations Executives.