One thing we know for sure is that prospects are in charge of the buying journey, and they come to the table with more knowledge and information than ever before. One of the most important components to understanding your buyers’ purchasing preferences is their age and generation as knowing this helps facilitate a faster, more successful connection.

There are significant generational differences in the areas of consumer habits, social media usage, and social values that can strongly affect purchasing habits. And so, how you choose to communicate (in person, call, text, video, connect, tweet, or post) matters just as much as what you communicate.

Each generation has its own collective consumer buying tendencies and as a financial institution, it will improve your ability to develop relationships if you understand these differences with the individuals you are targeting.