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Sharpen Your Relationship Building Skills

This webinar will help RMs and lenders create greater demand for their products and services by helping them engage and gain insights from their prospects.
OnDemand

Beginner Friendly

DATE

Recorded Tuesday,
September 8, 2026

INSTRUCTOR

Alex Cole-Murphy

DURATION

1 Hour 30m

FORMAT

Webinar

$299.00 or 1 Token

Includes: 30 Days OnDemand Playback, Presenter Materials and Handouts

  • Commercial/Business Lending
  • Deposit
  • Deposit Accounts
  • Lending
  • Management/Employee Development
  • Mortgage Lending
  • Sales
  • Branch Manager
  • Commercial Lender
  • Consumer Lender/Retail Banker
  • Loan Closer
  • Marketing Officer/Business Development
  • Mortgage Lender
  • New Accounts Representative
  • Private Banker
  • Small Business Lender
  • Training Manager
  • Trainer

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Today’s buyers can research, find options, rates and even purchase every product online which is changing the role of lenders today. Relationship building, consultative bankers differentiate themselves by helping their potential buyers self-discover why they need their product. They do that by managing the conversation skillfully and tailoring their questions for resonance so that they are speaking the prospect’s love language. They bring indispensable value through the questions they ask and the way in which they ask those questions.

Alex Cole-Murphy, Sales Development Expert with Anthony Cole Training Group, will help RMs and lenders create greater demand for their products and services by helping them engage and gain insights from their prospects.

What You'll Learn

Participants will learn:

  • How to have a relationship building conversation about things that matter utilizing a pre-call plan, with specific questions to ask to tailor for resonance
  • The specific skills needed to be a relationship building, consultative banker
  • A skillful &lsquo,drill down&rsquo, questioning approach that will help lenders to be a guide for their prospects

Who Should Attend

Bankers in all lines of business, trainers and training managers.
Alex Cole-Murphy

Instructor Bio

Alex’s experience in recruiting and HR for a national firm make her a great asset. She joined ACTG in 2016, and now focuses on the creation and design of all of our sales and sales management training materials, She also works with community banks delivering sales training to help them find and build relationships and increase sales revenue. You will often see her on the company website videos or within our online learning modules as Alex has become our marketing voice. Alex is also one of our community bank specialists, helping our bank clients sell, coach and hire better.

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