Advertising Compliance

Advertising compliance is often a challenge for many institutions. Marketing personnel aren't always experts with the technical advertising requirements established within the various regulations. And, those responsible for regulatory compliance are often excluded from the process until after an advertisement has been published. The challenge doesn’t end with just the technical components of an advertisement. UDAAP is also a huge concern. You have to be aware of the differences of luring someone vs. deceiving them (UDAAP).

This webinar will help you learn what you can say, what you can't say, when to say it, etc. Several examples of real-world advertising errors will also be included.

Covered Topics

  • FDIC signage and advertising rules
  • The Fair Housing Act
  • Deposit Insurance
  • Truth in Lending
  • Truth in Savings
  • Sample Rate Sheet
  • Non-Deposit Investments
  • Lobby Disclosures
  • Web Sites
**Lotteries and sweepstakes will not be covered.

Who Should Attend?

This webinar is for anyone responsible for either producing or reviewing advertisements for compliance.

"As a new marketing employee, new to the banking industry, this was extremely helpful in the basics of advertising compliance." -- Heidi Fedders, Director of Marketing, MBT Bank

"David made compliance education fun to listen to." - Brittany H, Bucks County Bank

"The speaker was excellent and kept things interesting. The presentation was clear, concise, and easy enough for a marketing person to understand." - Rebecca Tudor, The Milford Bank